SERVICES
Our Graphic Design Services
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Brand & Graphic Design
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Website Design
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Custom Illustrations
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Packaging & Label Design
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Collateral & Merch
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Social Media Strategy & Template Design
Our Brand
Design Process
01. Project Kickoff
Our process kicks off with a Discovery Call and Strategic Brand Questionnaire to understand your unique business goals and story.
02. Strategic Brand Roadmap
How to lead with your brand. This Brand Roadmap becomes your brand bible, it includes defining your brand’s story and values. Your Roadmap helps re-examine where you are, where you want to go and how to stand out in your niche.
02. Creative Direction
We develop a custom Creative Direction. This process starts with a moodboard of a visual direction and ends with a unique look and feel for your brand. You will be part of this evolution and involved in the decision making process so that your voice is heard every step of the way.
03. Visual Brand Design
We create multiple initial logo concepts to choose from. The chosen concept is then developed into a logo suite which includes; Primary Logo, Secondary Logo and Brand Mark. The Visual Brand Design also includes colour palette creation, typeface options and photography guidelines. It can also include custom icons, illustrations, print assets and/or social media templates.
04. Brand Guidelines & Asset Library
The final step in the process is to create custom Brand Guidelines so you have a reference for how to use your new brand out in the world. These outline everything that is included in your new brand and how to use them together for your unique Creative Direction.
Our Packages
Mini Brand Intensive
The one where your new brand is introduced into the world.
Are you ready to turn your business idea into reality? Launch your new brand with confidence in just three days. The Mini Brand Intensive is designed specifically for creatives, solopreneurs and non-profit organisers who have little time to spare and need a brand solution ASAP that doesn’t skimp on the process.
About the Mini
The Mini Brand Intensive is small in size but packs a punch. It will provide you with a personal brand that has its foundations in a clear strategy and reflects your values. By the end of the three days you will have your own new brand, ready for launch.
This includes the Strategic Brand Roadmap and Visual Assets for your unique Creative Direction that includes logos, colours, and type guidelines. Your brand will be handed over alongside a Mini Brand Guideline Document that outlines everything you need to know about using your new brand.
Our Mini Brand Intensive is completed in 3 days.
What you’ll get
A Mini Brand Roadmap – How to lead with your brand
A Creative Direction – A unique look & feel
Logo design – Using the one concept method
Logo Suite – Primary, Secondary and Brand Mark
Brand Asset Library – Colour palette, Typeface recommendation
Social Media Grid Mockup
Brand Guideline 1 Pager – How to use your new brand
Up to two rounds of feedback and revisions
The Brand Makeover
The one where your current brand gets a facelift.
If you already have a diy logo but you are looking at investing in a professional brand to support your brand mission, then the Brand Makeover Package is the right fit for you. This package includes a custom brand strategy, visual brand design, social media launch graphics and business card designs – everything you’ll need to launch your updated brand with a splash.
About the Makeover
The Brand Makeover Package is a full size brand package. If you have and existing brand base to work from but need some help repositioning your brand then this package helps you bridge that gap and start fresh. We take a look at where you have come from and where you want to go, to ensure that we honour your brand history while preparing it for the future.
Our Brand Makeover Package is completed in 3-4 weeks.
What you’ll get
A Strategic Brand Roadmap – How to lead with your brand
A Creative Direction – We create a unique look & feel
Two initial logo concepts to choose from
Logo Suite – Primary, Secondary & Brand Mark
Brand Asset Library – Colour palette, Typeface recommendations
Six Custom Illustrations or Icons
Photography Guidelines
Tone of voice
Social Media Grid Mockup
Business Card Designs
Brand Guideline Document – How to use your new brand
Up to three rounds of feedback and revisions
Signature Brand Package
The one where you get an industry leading brand.
If you’re wanting to reach new clients, reposition your brand and stand out as an industry leader in your field, then the Signature Brand package is right for you. This package is the full monty. It includes a deep dive into your niche with a fully-fledged brand strategy and compelling visuals with your unique brand story at their heart.
About the Signature Brand Package
The Signature Package is right for you if you are ready to invest whole heartedly into revamping your brand and business. It includes a full Brand Strategy and Identity, Strategic Social Media Roadmap, Social Media Templates and your choice of collateral and merch design. We deep dive into your competitors and strategic market positioning to create a stand out brand like no other.
The Signature Package is completed in 4 weeks.
What you’ll get
A Strategic Brand Roadmap – How to lead with your brand
Two Creative Directions to choose from
Two initial Logo concepts to choose from
Logo Suite – Primary, Secondary and Brand Mark
Brand Asset Library – Colour palette, Typeface recommendations
Two Brand badges
Six Custom Illustrations or Icons
Photography Guidelines
Tone of voice
Social Media Grid Mockup
Two Collateral designs of your choosing
Brand Guideline Document – How to use your new brand
Up to four rounds of feedback and revisions
The Social Butterfly
The one where we jazz up your social media accounts.
Are you ready to transform your online presence into a powerful marketing tool? If you want clear direction on how to put your brand elements together in a visually cohesive way or you want to start using your social media as a pivotal point in your sales funnel, then the Social Butterfly Package is right for you. You will be guided through a strategic social media process that defines a custom Social Media Roadmap based on your unique business goals, and editable templates set up in Canva and ready to post.
About the Social Butterfly
You are posting consistently but don’t seem to be getting any traction and you are pulling your hair out trying to juggle socials with the day-to-day running of your business… sound familiar?
Social media plays an important role in making sure your audience knows who you are, what you do and how to get involved. This package includes a custom content strategy and a social media kit. We’ll also walk you through getting started in Canva to make sure you have everything you’ll need to start confidently promoting your business on social media.
Our Social Butterfly Package is completed in 2 weeks.
What you’ll get
Social Content Strategy; Custom Engagement Strategy based on your goals, Target audience definition, Content buckets, Content Calendar, Planning Guide
Our Intro to Social Media Guide
Social Media Kit: Profile graphics, highlight covers, post templates, story templates
Canva brand kit set up
1:1 Intro to Canva – An hour session
Three rounds of feedback and revisions
The Web Intensive
**New Package**
The one where we create a ready-to-launch website for you in a week.
Are you ready to turn your business idea into reality? Our Web Design Intensive package is designed to get your website ready to launch in under a week. So you can get started making online sales as soon as possible.
About the Web Intensive
A professional website can enhance your business's reputation and credibility. It provides a platform for customers to learn about your products or services, ask questions, and provide feedback. It can also be used for various marketing activities, such as content marketing, email marketing, and social media marketing.
Working from one of our templates or a Squarespace template of your choice. We start a strategic sitemap and create your websites SEO strategy. We work with your to write the copy for the site and source any images needed.
We walk you through every step of the process so that you understand how to manage your site and make content changes to your site in future. We design in Squarespace to enable you to have editing abilities in future to update content on your site as required.
Our Web Intensive design and build package creates a ready to launch website in 1 week.
What you’ll get
A four page Squarespace Website – including design and build
Strategic Sitemap Design
SEO optimisation and Site Metadata
Mobile Site Optimisation
Stock image sourcing & image resizing
Copy Writing & Proofreading for the site
Website 1:1 handover
Three rounds of feedback & review
The Digital Destination
The one where we create a slick
low-impact website for you.
If you want people to be able to find your business online, understand your product or service and become loyal customers, then The Digital Destination Package is the right fit for you.
Our special sauce is designing websites with the planet in mind. This means creating strategically designed sitemaps, optimising web pages and images, and following the Sustainable Web Manifesto guidelines for best-practice.
About the Destination
Low-impact site design reduces emissions caused by hosting and loading a website. It can also reduce page loading speed for a better user experience and can also improve your visibility online (your SEO).
We walk you through every step of the process so that you understand how to manage your site and make content changes to your site in future. We design in Squarespace to enable you to have editing abilities in future to update content on your site as required.
Our Digital Destination website design and build process is completed in 4 weeks.
What you’ll get
A custom four page low footprint Squarespace Website – including design and build
Strategic Sitemap Design
SEO optimisation and Site Metadata
Mobile Site Optimisation
Stock image sourcing & image resizing
Copy Writing & Proofreading for the site
Website 1:1 handover
Three rounds of feedback & review
Trendsetter Package
The all-inclusive package where you get an industry leading brand, a social media content marketing strategy and a new website – ready to launch.
If you are looking to give your brand a facelift from the ground up and launch it with a bang on both web and socials then this package is designed just for you. The Trendsetter package includes everything you’ll need to launch your brand with a website that will make your competitors’ jaws drop; a strategic visual brand design, a content strategy & social media kit, as listed above, PLUS a custom four page Squarespace website design.
About the Trendsetter
The Trendsetter Package is right for you if you are ready to invest whole heartedly into your brand and business. It includes a full Brand Strategy and Identity, Strategic Social Media Roadmap, Social Media Templates and a ready-to-launch Squarespace Website, designed according to our low-impact guidelines.
Our Trendsetter Package process is staged over two months; we first work through your brand, then your social media, and finally your website.
What you’ll get
Essentially you get all of the Signature Brand, The Social Butterfly and the Digital Destination Packages all rolled into one.
Custom Brand Strategy and Visual Identity – Everything that is included in the Makeover Brand Package
Social Content Strategy & Social Media Kit – Everything that is included in the Social Butterfly Package
A custom four page low-footprint Squarespace Website, including design and build – Everything that is included in the Digital Destination Package
Any customisations you’d like to make this brand package the right fit for you.
GET STARTED
Ready to book your design package?
* Custom illustrations *
* Custom illustrations *
Add a personalised touch to your brand through custom illustrations.
KIND WORDS
“Sophia, you've taken such care throughout this project, and at every single stage I have felt that I was listened to, that you completely understood the needs of the project and have intuitively created work that reflects the kaupapa of the project perfectly. I am just overjoyed...”
Faith Wilson
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Founder of Saufo`i Press)